CONVERSE
Inc., announces the launch of the Converse x Undefeated footwear, apparel and accessory collection sold
exclusively at select Foot Locker locations in the U.S., Canada and Australia.
Building on their well established relationship and highly coveted
collaborations, this partnership brings together Converse iconic footwear and
Undefeated’s high-level street wear design aesthetic to Foot Locker’s global
audience.
“This collection
brings Undefeated’s unique design point-of-view to some of the greatest and
original designs in sneaker history, along with apparel staples”, says
Co-founders of Undefeated, James Bond and Eddie Cruz. “We are excited to work with Converse again and are happy to
have Foot Locker as a partner to bring the Converse x Undefeated collaboration
to a wider audience.”
The Converse x Undefeated collection features the iconic
Converse Pro Leather and Star Player, two shoes that began in basketball and
birthed the modern sneaker era. In addition to footwear, the collection includes
street wear staple hats and t-shirts featuring Undefeated’s sharp graphic
design against a neutral palette, with pops of red, blue, and orange.
“For
decades, Converse has created some of the most enduring designs in sport and
style and Undefeated has always been known for elevating sport with their sharp
sense of style,” says Magnus Wedhammar, General Manager, Footwear, Converse. “We are excited to continue our
partnership and expand the collection first the first time to include hats and
t-shirts, bringing the collection to Converse and Undefeated fans with our
friends at Foot Locker.”
The Converse x Undefeated footwear, apparel, and accessories collection
will be available globally at Foot Locker beginning March 29, 2012. For more
info and store locations visit www.FootLocker.com.
Converse x
Undefeated Pro Leather
The Converse Pro Leather was the first modern basketball
shoe, made known to the world in 1976 by some of the greatest basketball
players, including Julius “Dr. J” Erving. The Pro Leather Mid and Pro Leather
Ox are available in black and grey nylon with bright orange lining. Accompanying the Star Chevron is
a “UND” logo, giving a nod to the Converse First String Undefeated
collaborations in past seasons. The
Pro Leather Hi is available for a suggested retail price of $85; the Pro
Leather Ox at $75.
Converse
x Undefeated Star Player
Originally launched in the mid-1970s, the Converse Star
Player shoe brought new dimension to the game of basketball beginning on the
court and soon after on the streets. The Converse Star Player EV Hi in fir
green offers a nylon upper, zipper detailing and a black leather toe cap. The Star Player Ox, available in majolica blue, is
offered in ballistic nylon with the signature Undefeated rubber license plate
logo gracing the outer sole. The Star Player Hi is available for a suggested
retail price of $80; the Star Player Ox at $70.
Converse x Undefeated Apparel and Caps
The Converse x Undefeated collection also includes a
selection of apparel and caps featuring Undefeated’s signature Born Not Made
graphic design. The t-shirts are available in 100% cotton and the adjustable hats
are available in 100% wool.
T-shirts are available for a suggested retail price of $28; hats at $32.
