Converse has enjoyed being a part of Dwyane's meteoric rise to the top of the basketball world. We have had an amazing professional and personal relationship with him and we thank Dwyane for his commitment to our brand. As he joins Jordan Brand, we know his Chicago roots and his on-and off-court style will be a great fit.
Converse is focused on creating quality basketball footwear in the mid-level price point range. In past years, we celebrated Dwyane's success by creating a higher priced signature shoes and saw great success with our Wade business. With Dwyane joining the Jordan Brand, we are continuing to meet our long-standing objective of offering high performing, functional basketball shoes at a mid-level price point.
Friday, July 17, 2009
So that happened, Dwyane Wade leaves Converse for Jordan...Official Converse statement
I'll post my thoughts on this later, but here is the official Converse statement.