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Wednesday, October 14, 2009

'S Weapon EVO

Converse's Weapon EVO is live and ready for you...what are you waiting for? Go ahead choose your Weapon and get out there and play basketball like your life depended on it.

Below is the press release from Converse and a picture of the White/Black/Red colorway of the Weapon. However, for more pictures and even videos you need to take your internet loving self over here.





NORTH ANDOVER, Mass.--(Business Wire)--
Converse today announced the launch of the Weapon Evo, an all-new, court-ready,
basketball shoe evolved from the original Weapon, which was worn by superstars
during the game's "Golden Age." The Weapon Evo will be branded with the iconic
Star Chevron logo, which will now be the primary logo on all Converse basketball
footwear. 

"The Star Chevron logo represents a defining time in basketball history," said
Geoff Cottrill, Chief Marketing Officer. "This logo first appeared on footwear
when players changed basketball by bringing their unique style to the sport.
Converse still stands for that today and we celebrate those who create positive
change and challenge the status quo." 

The shoe's design is inspired from the original Weapon. It features an ankle
support Y-bar and the original "broken Herringbone" traction pattern that allows
increased grip. The iconic Weapon toe and heel overlays, along with bold color
blockings, give the shoe a retro look for off-court appeal. 

The Weapon Evo also debuts Converse Balls Technology, an all-new cushioning
system in the shoe's heel that provides excellent impact protection. The heel of
the shoe has several polyurethane balls that rebound and push back when
compressed during play. The cushioning system creates unique, low profile
support that reacts to the athlete's foot as it responds to the demands of the
game. The balls are enclosed in a clear TPU cage to provide stability and
attractive visible technology. The Evo also features a perforated leather upper
for enhanced breathability, fit and feel and an additional lateral support
overlay to help contain splay during hard cuts. 

The Weapon Evo brings Converse's independent attitude to players, both pro and
pick-up - with Converse Balls Technology and a refreshed design that brings
Converse heritage to today's game. Converse introduced the Weapon Evo to
musicians this summer at the first-ever Band of Ballers tournament. Jim Jones,
Asher Roth, Pac Div, Matt and Kim and others laced up the Weapon Evo and squared
off on the court in gritty 3-on-3 contents where Jim Jones walked away a
champion. Content from the event is posted online in webisodes on Converse.com. 

The Weapon Evo hit stores with two premium colorways that pay homage to the
original Weapon, worn by two of basketball's greatest on-court rivals. The
premium colorways retail for MSRP $90 and are available now at select Finish
Line stores, FinishLine.com and Converse.com. The Weapon Evo will continue to
roll out in nine team colorways for MSRP $80 at nationwide sports specialty
retailers in September. Two additional in-line colorways roll out for MSRP $80
at nationwide sports specialty retailers in October 2009. The Weapon Evo is also
available on converse.com. 



I'm going to be in Pigeon Forge, TN the rest of week....by the way that would be a great place for Converse Store....so there may or may not be a Friday Flashback this week.  You'll just have to come back and check it out for yourself.

4 comments:

Nomasiac said...

Probably won't come out in the UK as usual. This country is so retarded when it comes to B Ball kicks God damnit!!!!!!!! >:-(

Anonymous said...

I have two pairs of these now. The Celtics Energy colorway, and the regular Celtics team colorway. Great shoe!

mik said...

Yeah got the black/white regular celtics colourway week or so ago... and thats here in australia... cheap too... better than jordan 21 and not as stupid expensive
great shoe! now to wait for the real lakers colourway

Nomasiac said...

I'm heading out to FL in March, hoping to pick up a couple pairs for myself and my son too.
Such a long wait though, boo :)
Hopefully we'll see a lot of these in the league when the new season kicks off next week :)