
What a day, I finally get to let the cat out of the bag about the Wade 4. I am more excited for this Wade release than any other, with the only exception possibly being the first Wade. Why, might you ask? The answer is simple, the brand new Converse Suspend Technology makes its debut in the Wade 4. For the first time since the end of the Converse Icon, a Converse shoe will have an honest to goodness cushioning technology. That's not to say the other Converse releases over the last few years haven't performed well, but to me it's all about perception. The use of a new technology does more than just improve a shoe. It sends a message to consumers that you're improving your product, and that you're striving to do better. In essence it says, "hey!, take me serious now." I also think that the use of new technology in a shoe can be a step to the next level for a company. For example, could you imagine Nike without Air in their shoes? Below is the best shot of the Converse Suspend Technology followed by a brief description of what it does.
















Most of these pictures come from a TaoBao out, others come from a new Converse Press release. You can find more pics and information by going here. Also below is the new Converse Wade 4 Commercial. By far this is the most bold commercial that they're released, check it out.
A lot of stuff today, I hope you enjoy it. Don't forget to check out the link above for more information on the Wade 4.
2 comments:
is this what you were talking about, the big post that would stretch over a few posts?
No, that's still coming. I am just a slacker and can't get anything done.
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